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A Brief Story About Value
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Execution is the only differentiator for success

Even the best strategy is ineffective if you lack the tools to implement your plan, communicate your message, and accomplish your goals.  Our traditional and new media tactical tools help you communicate and measure the value of your products and services. 

Value analysis

Measure the value of your products and provide tangible ROI evidence
Value studies provide tangible financial evidence that helps close sales. Use these studies to clarify the measurable value of your offerings and what makes them compelling. You can use value studies as an external marketing tool that shows how your technologies, products, or services provide value to your customers. Or, you can use value analysis methods to promote specific technology investments or projects within your organization. In either case, these studies use plain language, easy-to-understand graphics, and conventional accounting tools that all business professionals understand and trust.

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Marketing collateral

Brand-focused communications that support go-to-market strategies
Reinforce your brand and value proposition with tightly focused, value-based communications. Our print, video, multimedia, and online marketing communication tools and distribution methods distill what makes your offerings unique and essential to your customers’ business success. Our customer- or partner-facing collateral includes white papers, customer evidence, case studies, product data sheets, brochures, presentations, and more. Use marketing collateral to reinforce your messaging whenever technical specialists discuss technology-based solutions, or sales professionals engage with your customers.

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Direct response

Entice your customers to take action -- immediately
Go directly to your customers with a persuasive call to action. We’ll show you how we transform marketing objectives and prospect lists into a direct-response initiative that focuses on hitting your sales targets and integrates with your existing brand marketing plan.

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Internet marketing

Deliver your message through new channels
Maximize the benefits of traditional strategic marketing by adding Web 2.0-based distribution channels such as viral marketing, blogs, wikis, social networking, podcasts, Internet advertising, search engine optimization, and other digital media well as to your marketing communications toolkit.

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Sales aids

Improve your odds of success with value-centered sales aids
Share the advantages of our value marketing experience. Sales aids include product data sheets, battle cards, sales scripts, competitive analysis, and electronic and in-person presentations. These tools help you build and deliver a defensible, executive-level business case based on quantitative and qualitative evidence. Value-based training positions your organization as a trusted value-added partner, not just a supplier with a product.

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RFP responses

Stand out from the crowd with value-focused messaging
When you respond to RFPs, it pays to address your customers’ concerns in terms of value. We use value-centered positioning and messaging to transform descriptions of your company’s capabilities into finely focused value propositions that reinforce your core messaging, presented as answers to RFP questions.

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Presentation coaching

No need to go it alone
You’ve developed your strategy and written your business plan. Now, it’s time to make your pitch to potential investors or sales prospects.  Our presentation coaching services provide personal mentoring that enables you to create and tell a compelling story about your company, showcase its products or services, and explain its value in simple direct language that make it convincing.

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