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Home > Services > Strategy

Plan a clear path to your business success

Clarity and focus. Without knowing where you want to go—and having a coherent plan to get there—it is unlikely you will realize the results you desire. All of our work starts by clarifying your business goals and focuses on how to help you achieve them. Our strategic marketing services provide the perspective, support, and advice that is vital to grow your business.

Brand identity

Distill and communicate the essence of your unique offerings
Make your products or services rise above the clamor of competing claims with corporate identity and branding that go beyond logos and taglines. Our branding services can help you distill and communicate the essence of your company, products, services, and value proposition.

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Positioning and messaging

Communicate your message above the roar of the crowd
Value-based positioning orients your marketing efforts and defines what your customers learn and remember about your company. Our audience-focused messaging leaves a lasting impression of what you say to your customers and how you say it.

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Market and competitive analysis

Define the landscape of business opportunities and competitors
What you don’t know can hurt your business. With you, we define the market opportunities that can transform your business and drive revenue. We identify the companies that you compete with, clarify your key competitive differentiators, and define how your products or services provide compelling value to your potential customers, now and in the future.

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Go-to-market strategy

Commercialize offerings with the right mix of confidence and street smarts
When you move from an R&D to a sales-driven environment, everything changes—priorities, skill sets, resource allocation, and work relationships. You need to bring new products to market, without making expensive, time-consuming mistakes. Our services help you identify and coordinate the resources you need to make a sure-footed entry into the marketplace, increasing the return on your product development investment and accelerating gains in shareholder value.

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Launch planning

Maximize competitive advantage by planning go-to-market tasks
Identify the strategy, tasks, budget, resources, and milestones you need to execute a successful marketing program, long before your launch date arrives.

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Agency selection

Get the agency help you need, without overspending
Suppliers with unique competencies can provide the expertise you need for a project. Getting just the right type and amount of service that you need can be tricky. We can use our global network of affiliates to provide uniquely specialized skills essential to Web 2.0 collaborative and milestone-driven business environments. Or, we can work with you to identify just the right amount of outside agency help you need. We can show you how to get the most out of any agency relationship, whether for traditional print, broadcast, or online advertising, public relations, search engine optimization, new media production, or more.

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Funding preparation

Navigate new waters with confidence
Whether you are funding a startup or new product development, our funding preparation services can help you maximize the value of your business opportunities. We work with you to develop the strategy, insight, and technical and business information you need to approach prospective investors with confidence.

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